Xiaomi Technology Co., Ltd. Encyclopedia


Xiaomi Technology Company Limited

Synonyms Xiaomi (Xiaomi Company) generally refers to Xiaomi Technology Co., Ltd.

Xiaomi Technology Co., Ltd. was established on March 3, 2010 . It is a global mobile Internet company focusing on the research and development of smart hardware and electronic products. It is also a company focused on high-end smart phones, Internet TVs and smart phones. An innovative technology enterprise for the construction of the home ecological chain. Xiaomi has created a model in which mobile operating systems are developed using the Internet model, and enthusiasts participate in the development and improvement of the model. It was listed on the main board of the Hong Kong Stock Exchange on July 9, 2018, becoming the first listed company to adopt a WVR structure after the reform of the Hong Kong Stock Exchange’s listing system.

"Born for Fever" Xiaomi's Product Concept

"Born for fever" is Xiaomi's product concept. "Let everyone enjoy the fun of technology" is Xiaomi's vision. Xiaomi has applied the Internet development model to develop products, uses the geek spirit to make products, and uses the internet model to eliminate intermediate links, and strives to make everyone in the world can enjoy high-quality technology products from China.  

Who has built the world's largest consumer IoT platform?

Xiaomi has built the world's largest consumer IoT platform, connecting more than 100 million smart devices, MIUI monthly active users have reached 242 million. Xiaomi has invested in nearly 400 companies, covering smart hardware, consumer goods, education, games, social networking, culture and entertainment, medical and health, automobile transportation, finance and other fields.

In June 2019, it was selected as the most innovative company in China by Forbes 2019.

 In October 2019, the 2019 Forbes Global 100 Digital Economy List was released, and Xiaomi ranked 56th. 

On December 18, 2019, the People's Daily ranked 30th on the "China Brand Development Index" 100 list. 

In 2019, Xiaomi shipped 125 million mobile phones, ranking fourth in the world, 10.21 million TVs were sold in China, ranking first.

It was shortlisted in the 2020 Global Top 100 Innovation List, AI and other patents are among the top in the world.

In 2020, the Fortune Global 500 list ranked 422.  

Latest news about Xiaomi Technology Co., Ltd.

Mi Talk will be officially closed on February 19, 2021-02-19 10:06

At 12 noon on February 19, Mi Talk was officially closed. 

Company name: Xiaomi Technology Co., Ltd. aka Xiaomi Corporation

To which industry Xiaomi Technology Co., Ltd. belongs?

Industry: Technology promotion and application service industry

When was Xiaomi Technology Co., Ltd. founded?

Founded: March 3, 2010

Who is the legal representative of Xiaomi Technology Co., Ltd.?

Legal representative: Lei Jun

What is the company slogan of Xiaomi Technology Co., Ltd.?

Company slogan: Always believe that beautiful things are about to happen

What is the annual turnover of Xiaomi Technology Co., Ltd.?

Annual turnover: About 29,795.2 million US dollars ( 2019)   

How many employees are there in Xiaomi Technology Co., Ltd.?

Number of employees: 18,170   

Who is the founder of Xiaomi Technology Co., Ltd.?

Founder: Lei Jun Chairman and CEO

Where is the Head Office of Xiaomi Technology Co., Ltd.?

Xiaomi Technology Co., Ltd. has its headquarters in Beijing Business scope of Xiaomi Technology Park, Anningzhuang Road, Haidian District. 

What is the organization type of structure of Xiaomi Technology Co., Ltd.?

Electrical, digital products and software company type limited liability company (invested or controlled by natural persons)

 Lei Jun President Wang Xiang Market value of 430.964 billion Stock code 01810 (Hong Kong Stock Exchange stock code)   

The type of business is private enterprise world Top 500 422 (2020) 

Industrial and Commercial Information

Unified Social Credit Code: 91110108551385082Q 

Organization Code: 551385082 

Registration Number: 110108012660422 

Business Status: Opened 

Company Type: Limited Liability Company (Investment or Holding by Natural Person) 

Date of Establishment: March 3, 2010 

Legal Representative: Lei Jun 

Business Period: 2010 March 03-March 02, 2030 

Registered capital: 1.850 million (yuan) 

Date of review/annual inspection: June 4, 2020 

Registration authority: Beijing Haidian District Market Supervision Administration 

What is the company address of Xiaomi Technology Co., Ltd.?

Company Address: Haidian District, Beijing West Second No. 006, 6th Floor, Building 6, No. 33, Qizhong Road

What is the scope of business of Xiaomi Technology Co., Ltd.?

Business scope: 

  1. Technology development
  2. Goods import and export, technology import and export, agent import and export
  3. Sales of communication equipment, kitchen supplies, sanitary products (including personal care products), daily groceries, cosmetics, medical equipment class I, class II, contraceptives, toys, sporting goods, stationery, clothing and footwear, watches and glasses, knitting textiles, household appliances, furniture (not engaged in physical store operations), flowers, grass and ornamental plants, packaged seeds that are no longer packaged, photographic equipment, handicrafts, gifts, computers, software and auxiliary equipment, jewelry, edible agricultural products, pet food, electronic products, motorcycles, electric vehicles, bicycles and parts, smart cards, Wujinjiaodian (not engaged in physical store operations), building materials (not Engaged in physical store management). Maintenance of instrumentation
  4. Maintenance of office equipment
  5.  Undertaking of exhibitions and exhibitions
  6.  Conference services
  7. Preparation, planning, and organization of large-scale celebrations
  8. Design, production, agency, and advertising
  9. Photography expansion services
  10. Ticketing agency for theatrical performances, sports events Ticketing agency, exhibition ticketing agency, expo ticketing agency; mobile phone technology development
  11. Mobile phone production, mobile phone service (limited to the second floor of No. 2, Yongjie North Road, Haidian District)
  12. Engaged in Internet cultural activities; publication retail; publication wholesale
  13. Sales
  14. The third category of medical equipment
  15. Sale of food
  16. Retail of medicines
  17. Radio and television program production
  18. Operation of telecommunications services. 
  19. (Market entities independently select business projects and carry out business activities in accordance with the law
  20. Engage in Internet cultural activities, publication wholesale, publication retail, food sales, telecommunications business, radio and television program production, retail pharmaceuticals, sales of third-class medical devices, and legal requirements.
  21. Approved projects shall carry out business activities in accordance with the approved content after approval by relevant departments. business activities for projects prohibited and restricted by the state and this city’s industrial policies shall not be engaged in.)

Table of Contents

1. Development history

▪ 2010

▪ 2011

▪ 2012

▪ 2013

▪ 2014

▪ 2015

▪ 2016

▪ 2017

▪ 2018

▪ 2019

▪ 2020

▪ 2021

2. Sales performance

3. Management team

▪ Lei Jun

▪ Lin Bin

▪ Li Wanqiang

▪ Hong Feng

▪ Liu De

▪ Wang Chuan

▪ Wang Xiang

▪ Qi Yan

▪ Zhou Shouzi

▪ Shang Jin

▪ Zhang Feng

▪ Manu Jain

▪ Wang Lingming

▪ Yan Kesheng

▪ Lu Weibing

▪ Cui Baoqiu

▪ Zhu Lei

▪ Regular

▪ Lin Shiwei

4. Corporate culture

5. Hardware products

▪ mobile phone

▪ Notebooks and tablets

▪ Mi TV and box

▪ Mi Router

▪ Smart hardware

▪ Space charging technology

6. Software products

7. Corporate events

▪ Enter VR

▪ Prosecuted in the United States

▪ Community loopholes

▪ Return data

▪ Map dispute

▪ Change screen door

▪ False publicity

▪ Quality gate

▪ Upgrade door

▪ Online shopping disputes

▪ Infringement of copyright

▪ Employee failure

▪ Wrong statements by executives

▪ Cut off the Google framework

8. Wuhan new headquarters

9. honors

What is the Year Wise development History of Xiaomi Technology Company?

Year 2010

On April 6, 2010, Beijing Xiaomi Technology Co., Ltd. was formally established and settled in Yingu Building.

On August 16, 2010, MIUI's first internal beta version was launched.

On December 10, 2010, the Android beta version of Mi Talk was officially released.

Year 2011

On January 8, 2011, the company expanded and then moved to the new site Wangjing Juanshitiandi Building.

On July 12, 2011, the founding team of Xiaomi officially unveiled, announcing its entry into the mobile phone market, revealing its 3 products: MIUI, Mi Talk, and Xiaomi mobile phones.

On August 1, 2011, Xiaomi Community officially went online.

Image of Mi mobile phone (first generation)

On August 16, 2011, on the first anniversary of the launch of MIUI's first internal beta version, the Xiaomi mobile phone conference and MIUI anniversary fan celebration were held in 798, and the Xiaomi Mi 1 was officially released.

On August 29, 2011, the commemorative version of the 1,000-unit project of Xiaomi mobile phones went on sale.

On September 5, 2011, Xiaomi officially opened online bookings, booking more than 300,000 units within half a day, and achieved a major success.

On December 18, 2011, Xiaomi Mobile 1 was officially sold online for the first time. 300,000 units sold out in 5 minutes.


On May 29, 2012, Xiaomi booked and sold the telecommunications version of Xiaomi's mobile phone through its official website, and sold out 100,000 units.

On June 7, 2012, Xiaomi realized 7 x 24 hours open purchase through its official website and improved after-sales service channels.

On June 26, 2012, Xiaomi’s chairman and CEO Lei Jun announced that Xiaomi had completed a new round of financing of US$216 million. 

This round of financing Xiaomi’s valuation reached US$4 billion. 

The investors are all top international investment companies, but No specific name was announced.

On August 16, 2012, Xiaomi's second-generation mobile phone was officially released at Beijing 798 Art Center.

On November 19, 2012, at 12 noon, the second round of MI2 100,000 units sold out at 2:29 seconds, and the sixth round of M1S Youth Edition 300,000 units sold out at 12 minutes 02 seconds.

On November 25, 2012, at 12 noon, the eighth round of 200,000 units of Xiaomi 1S Youth Edition went on sale, and they were sold out within 18 minutes and 12 seconds.

On November 29, 2012, at 12 noon, 150,000 units of MI2 in the third round were sold out in 1:43 seconds.

Redmi 4

On December 07, 2012, Xiaomi Mobile had reserved user privileges in the past, and 200,000 Xiaomi mobile phones had been sold out.

On December 14, 2012, 200,000 Mi mobile phones were open for purchase, of which 100,000 Mi Mobile 2 was sold out in 2 minutes and 17 seconds.

100,000 Mi 1S Youth Edition was sold out in 14 minutes and 55 seconds.

On December 21, 2012, the special sale of Mi Phone 2 on Sina Weibo will start at 12 noon on December 21. 

From 10:00 on December 19th to 24:00 on December 20th, participate in the appointment through Sina Weibo to get the exclusive Weibo Medal for Xiaomi mobile phones.

On December 24, 2012, 250,000 Xiaomi mobile phones for the Christmas special began to be put on sale, and Xiaomi made the world amazed.

On December 28, 2012, 250,000 Mi mobile phones were sold out in 16 minutes and 9 seconds at the end of the year, of which Mi 2 was sold out in 2 minutes and 56 seconds.

On December 29, 2012, the 2012 Xiaomi Popcorn Annual Ceremony and Popcorn Star Award Ceremony ended.

Year 2013

On January 4, 2013, Xiaomi prepared 600,000 cash coupons for 50 yuan accessories for old users of Xiaomi mobile phones, totaling 30 million yuan.

On January 5, 2013, the first event in 2013 was open for purchase, and 250,000 Mi phones were limited to old users.

On January 8, 2013, users of Xiaomi mobile phone 1S Youth version of Baofeng Movies and Music will go online. 

Participating users do not need to make an appointment and can purchase directly. 

Baofeng Movies and Music users enjoy a privileged package.

From February 5th to February 16th, 2013, at 10 noon, Xiaomi phones 2 and 1s will be available for purchase.

From February 18th to February 23rd, 2013, 300,000 units of Xiaomi Mi 2 and 1s Youth Edition are open for purchase.

On March 1, 2013, the MIUI V5 version was publicly tested, and Xiaomi Mi 2 was released for the first time.

On March 12, 2013, at 12 noon, an open purchase event for 250,000 Xiaomi phones was held. 

This round of open purchases includes 200,000 Xiaomi phones 2 (standard version or telecom version) and 50,000 Xiaomi phones 1S Youth Version.

On March 16, 2013, a Xiaomi user was troubled by the restart and posted a banner saying "Xiaomi, born for the restart" in a certain building.

On March 19, 2013, Xiaomi boxes and Xiaomi phones were sold simultaneously. 

At 11 o'clock in the morning, 10,000 sets of the first HD Internet TV box and Xiaomi mobile phone accessory Mi Box will sell for 299 yuan.

At 12 o'clock at noon, 200,000 sets of top fever configuration Xiaomi mobile phone 2 standard version starts at 1999 yuan, optional 16/32GB.

At 12 noon on March 26, 2013, 10,000 Mi Boxes, 250,000 Mi 2 Standard Edition and Telecom Edition will be available for purchase starting from 1999 yuan.

On April 2, 2013, at 12:00 noon, 100,000 units of Mi Mobile 2 Standard Edition and Telecom Edition, starting from ¥1999

The most feverish accessory, 12:30 noon, 30,000 sets of Mi Boxes, only ¥299.

On April 9, 2013, Xiaomi Technology CEO Lei Jun released four new products in a row at the Beijing International Convention Center. 

Lei Jun first released the latest MIUIV5 mobile phone system, Mi Mobile 2 Enhanced Edition 2S, Mi Mobile 2 Youth Edition 2A, and Mi Box core details. exposure. 

At 8:00 p.m., 200,000 units of Mi 2s are open for purchase, and the hardware is upgraded, divided into 16GB and 32GB versions.

At 12 noon on Tuesday, April 23, 2013, Mi 2S and Mi Boxes are open for purchase again.

At 12:00 noon on Friday, April 26, 2013, the first 100,000 units of Mi 2a will go on sale on the official website.

At 12:00 noon on Tuesday, May 7, 2013, 100,000 units of Mi 2S and 100,000 units of Mi 2A are open for purchase.

At 10 am on Thursday, May 9, 2013, the special session of WeChat privileges will be open until 10 am on May 10th.

At 12 AM on Tuesday, May 14, 2013, 100,000 Mi 2S mobile phones, 100,000 Mi 2A and 20,000 Mi Boxes are open for purchase.

On Friday, May 17, 2013, at 12:00 AM, Friday, May 17, at 12:00 PM, Xiaomi mobile phones and Xiaomi boxes will be available for purchase.

At 12:00 noon on Friday, May 24, 2013, Xiaomi 2S 32GB Telecom Edition will be launched. 100,000 units of Xiaomi 2S/2A phones and 20,000 units of Xiaomi boxes are open for purchase.

At 12:00 noon on Thursday, June 4, 2013, 150,000 Xiaomi 2s 32GB telecom version will be released for the first time, Xiaomi 2S/2A, and 20,000 Xiaomi boxes will be available for purchase.

At 12:00 noon on Friday, June 7, 2013, the top quad-core Xiaomi mobile phone 2S (16/32G), the dual-core king Xiaomi mobile phone 2A, and 10,000 Xiaomi boxes are open for purchase.

On Saturday, June 8, 2013, Xiaomi participated in the e-commerce war. 

All models of Xiaomi mobile phones were open for sale, with large-scale discounts on accessories and crazy promotions for 15 days.

From 8pm on June 24th to June 27th, 2013, Xiaomi's new Piston Earphones will be open for appointment.

On July 1, 2013, Xiaomi’s annual micro-film recruitment of one million supervisors was officially launched, and the trailer for the 2013 Xiaomi’s annual micro-film "Graduation Season 1699" was released.

On July 5, 2013, Xiaomi officially released the micro movie "1699 km".

At 12:00 noon on July 16, 2013, 100,000 units of Mi 2S Shucui have a special price of 1699 yuan, and Piston headsets are open for purchase.

At 12:00 noon on July 19, 2013, 100,000 Xiaomi mobile phone 2S 16GB and 50,000 Piston headsets were open for purchase.

On July 31, 2013, Xiaomi officially entered the 1,000 yuan smart phone market: 

Redmi phones were launched and open appointments, and more than 9 million users made appointments through the QQ space.

On August 20, 2013, as of 12:29 noon, Redmi released Weibo saying that 100,000 Xiaomi 2S and 100,000 Redmi phones were all sold out.

On August 23, 2013, Xiaomi has completed a new round of financing with a valuation of US$10 billion. This means that Xiaomi has become China's fourth largest Internet company, second only to Ali, Tencent, and Baidu.

On August 27, 2013, the 50,000 Redmi phones supplied this time were sold out in 3 minutes and 39 seconds, failing to break the record of the first 100,000 units sold out in 1 minute and 30 seconds. 

The 50,000 units of the 16GB version of the Xiaomi Mi 2S priced at 1699 yuan that were released together were also sold out.

On August 28, 2013, the tickets for Xiaomi's 2013 new product launch will be officially launched on the Xiaomi Mall APP at 12 noon on August 28. 

Only users with more than 100 points in the MIUI community and Xiaomi community can purchase it. 

Each ticket is 199 yuan, and each person is limited to 1 ticket. According to the news published on Xiaomi's official website Weibo, 1,000 tickets were sold out in less than half a minute.

On September 3, 2013, 50,000 Redmi phones were sold out again, and they were snapped up again on September 10.

On September 5, 2013, Xiaomi Technology held a press conference at the National Convention Center. 

The Xiaomi Mi 3, the world's top quad-core mobile phone and Mi TV, an ultra-narrow bezel smart TV, were released at the conference.

At 12 o'clock noon on September 17, 2013, 100,000 units of Xiaomi 2S (32GB) Standard Edition/Telecom Edition were snapped up again at a price of 1799 yuan. 50,000 Redmi phones were snapped up for 799 yuan.

Redmi 2

On October 22, 2013, Xiaomi Company opened the purchase of its products. 

In addition to the much-watched Mi 3 and Mi TV, Mi 2S, Redmi and Mi Box have also been added. Li Wanqiang, the co-founder of Xiaomi, also responded to and explained the doubts in the previous network.

This is the first time that Xiaomi has opened all its products for purchase. On November 11, 2013, Xiaomi participated in the Tmall Double 11 promotion for the first time. 

There were 110,000 Mi 3 (black and silver gray), 110,000 Mi 2s (Telecom version and regular version), 110,000 Redmi and 50,000 new Mi Boxes participate in the promotion.

On November 28, 2013, Xiaomi opened a special WeChat session, and 150,000 Mi 3 phones were sold out within ten minutes.

Year 2014

On February 14, 2014, Redmi 1s was released and will officially go on sale on February 20th. 

At the same time, the Xiaomi 3 telecom version will also be released on February 25th.

At 10 am on February 27, 2014, the re-released Mi mobile phone 2S 16G version reduced the price by 400 to 1299 yuan again, challenging the price-performance limit of mobile phones equipped with Qualcomm Snapdragon 600 CPU.

At 0:00 on March 16, 2014, Xiaomi first released the Redmi Note mobile phone with 5.5-inch large screen and octa-core cpu in Qzone.

Reservations will be opened on March 19, and the first round of purchase will start at 12:00 on March 26.

On March 27, 2014, Xiaomi Technology and Kingsoft jointly announced that they will invest in the construction of a technology industrial park in Haidian District, Beijing, to jointly build a mobile Internet ecosystem. 

In the future, Xiaomi Headquarters, Jinshan Headquarters, and Xiaomi's incubating innovative companies will settle in this technology industrial park to form a supporting chain of mobile Internet enterprise collaboration.

On the evening of April 8, 2014, Xiaomi officially announced the sales data of the Xiaomi Mi Fan Festival: During the 12-hour event, Xiaomi's official website accepted 2.26 million orders and sold 1.3 million mobile phones (including 100,000 units in Hong Kong, Taiwan and Singapore), sales exceeded 1.5 billion yuan, sales of accessories exceeded 100 million yuan, 200,000 orders were shipped that day, and a total of 15 million people participated in the rice noodle festival.

On April 22, 2014, Xiaomi launched the new domain name mi.com of Xiaomi, and access to the original domain name xiaomi.com will automatically be redirected to the new domain name.

On April 23, 2014, Xiaomi held a new product launch conference in Zhongguancun Software Park on the 23rd, and launched two new products, namely the mini version of the Xiaomi router and the first enhanced version of the Xiaomi box that supports 4K output. 

These two products were available for sale. The prices were respectively 129 yuan and 399 yuan, of which the mini version of the Xiaomi router will open its public beta on Friday.

On May 15, 2014, Xiaomi officially released the Mi Tablet. Equipped with a Tegra K1 192-core PC architecture GPU, a 7.9-inch retina screen at the same level as the iPad mini2, and a deeply optimized MIUI system. The 16G version is priced at 1499 yuan, and the 64G version is priced at 1699 yuan.

When did Xiaomi enter the Indian market?

In July 2014, Xiaomi began to enter the Indian market.

Mi phone 4

On July 22, 2014, at the Xiaomi 2014 press conference, both the Mi 4 and the bracelet were designed with high configuration. 

Built-in quad-core 2.5GHz Snapdragon 801 processor, with 3GB LP-DDR3 memory, storage space 16\64GB eMMC5.0 storage space.

In addition, Mi 4 also uses a 5-inch 1080P fully fitted OGS screen produced by JDI. 13 million on the back and 8 million cameras on the front. 

The battery capacity has reached 3080mAh. 

According to the official, it can be used for one and a half days under normal use intensity. 

The Xiaomi Mi Band’s conference cited Steve Jobs’s classic "One More Things" bridge segment. This band uses an aluminum alloy surface and laser micro-perforation technology. 

The bracelet design is slightly cheap, although the silicone fits well, but it is really not related to the tall.

On the afternoon of August 16, 2014, Xiaomi officially released its latest MIUI 6 system in Beijing 798 Art District. 

The interface adopts a colorful and flat design style, using colors to set off the content, the notification bar can change color with the application notification or application background, and the cloud service function is strengthened, and many different types of devices are created through it.

On August 28, 2014, Xiaomi has entered the Indonesian market and will exclusively sell Redmi phones on the country's e-commerce website Lazada.

Redmi 3

On October 22, 2014, Xiaomi revealed that it had considered producing smartphones in India.

Who is the head of Xiaomi India branch?

Manu Jain, head of Xiaomi's India branch, said that the company's early sales data in India is very strong, so it has begun to consider producing mobile phones in the country. 

In late October, Xiaomi's official website announced that the sales of Redmi NOTE will soon exceed 10 million units.  

On October 30, 2014, Chinese manufacturer Xiaomi has surpassed Lenovo and LG, becoming the world's third largest smartphone manufacturer, second only to Samsung and Apple.

On the evening of November 6, 2014, Datang Telecom issued an announcement that the company’s wholly-owned subsidiary Lianxin Technology Co., Ltd. and Beijing Songguo Electronics Co., Ltd. signed the "SDR1860 Platform Technology Transfer Contract" to transfer the SDR1860 platform developed and owned by Lianxin Technology.

The technology is licensed to Beijing Songguo Electronics Co., Ltd. at a price of RMB 103 million. This 103 million Songguo Technology, which has obtained the license of Linkchip's SDR1860 platform, was established less than a month ago. 

There is Xiaomi behind it, which is a chip company established by Xiaomi.

On November 19, 2014, Xiaomi Heshunwei Capital jointly announced that Xiaomi Heshunwei Capital will invest in iQiyi for 1.8 billion yuan (300 million U.S. dollars), and Baidu has also increased its investment in iQiyi. 

After the completion of this round of investment, iQiyi will conduct in-depth cooperation with strategic shareholders Baidu and Xiaomi in content and technological product innovation, especially in the field of mobile Internet.

On the evening of December 14, 2014, Midea Group issued an announcement stating that it had signed a strategic cooperation agreement with Xiaomi Technology, and that Xiaomi had invested 1.27 billion yuan in the Midea Group.

In 2014, Xiaomi's mobile phone sales exceeded 60 million units. IDC data shows that Xiaomi ranked first in 2014 with a market share of 12.5% ​​of smartphone shipments. 

At the end of 2014, Xiaomi completed a new round of financing with a total financing of US$1.1 billion and a company valuation of US$45 billion.

In 2015, Xiaomi will cooperate with Tencent to launch the annual new product of the Redmi series on the mobile QQ, which will be exclusively launched on the mobile QQ on January 4.

On January 4, 2015, Lei Jun announced the report card of Xiaomi in the form of an employee open letter.

In 2014, Xiaomi sold 61.12 million mobile phones, an increase of 227% from 2013; sales including tax were 74.3 billion yuan, an increase from 2013 135%, ranking first in China's market share.

Year 2015

On January 15, 2015, Xiaomi released its new flagship Xiaomi Note, the regular version is priced at 2,299 yuan, and the top version is 3,299 yuan, opening up a brand new mobile phone product line under Xiaomi. 

On January 19, 2015, Kingsoft announced that Xiaomi Technology will purchase 2.98% of Kingsoft’s shares from Tencent at a price of 527 million Hong Kong dollars (approximately RMB 423 million) through its wholly-owned subsidiary. 

Xiaomi acquired 35.29 million shares of Kingsoft from Tencent, accounting for 2.98% of Kingsoft's total share capital.

On January 30, 2015, Xiaomi's new product, Mi Note, opened a special session for old users, for the first batch of users of Mi 1.

On March 2, 2015, Lei Jun casually released a new product-YI sports camera.

On March 18, 2015, Microsoft announced that it had cooperated with Xiaomi, and Xiaomi Mi 4 could be used to flash Windows 10.

On May 6, 2015, the top version of Xiaomi NOTE was released, equipped with Qualcomm 810 octa-core 64-bit processing, 4GB memory and 2K screen.

On June 28, 2015, Xiaomi established a party committee. Beijing Municipal Committee: Hope to create a party-building brand with its own characteristics.

On July 15, 2015, Li Ning and Huami Technology, a subsidiary of Xiaomi's ecological chain, officially launched two smart running shoes-"Liejun" and "Red Rabbit".

On August 28, 2015, Xiaomi entered the Internet brokerage and led the investment in Tiger Securities. On September 22, 2015, Xiaomi released the Mi 4c, which is known as the "Little Prince of Android", with a 5-inch screen starting at 1299.

On September 22, 2015, Xiaomi officially launched the virtual operator business "Xiaomi Mobile", and released two calling card products, "Anyone" and "All You Can Eat".

On October 19, 2015, Xiaomi released the 60-inch Mi TV 3. In addition to new TV products, Xiaomi also launched the No. 9 balance car.

On November 4, 2015, Xiaomi released a 99 yuan ring iron earphone. It adopts moving coil + moving iron dual sound unit.

On November 24, 2015, Xiaomi released Redmi Note 3, Xiaomi Tablet 2 and Xiaomi Air Purifier 2.

On December 23, 2015, Xiaomi officially launched the mobile phone exchange service. 

The idle Xiaomi and Redmi series phones in the user's hands can be evaluated by the official quality inspection, and the exchange coupons that are returned to the Xiaomi account after the evaluation allow the user Purchase any Xiaomi mobile phone or related accessories.

Year 2016

Mi 5

On January 15, 2016, looking back on 2015, the shipment of Xiaomi mobile phones in 2015 exceeded 70 million units. Lei Jun’s statement was still somewhat disappointing-we took the expectation of 80 million units as a task, and our actions were distorted. 

"Make-up lessons" for refined operations, brand building and core technologies are the key words in 2016.

Redmi Pro

On February 24, 2016, Xiaomi's 2016 spring new product launch conference. Xiaomi has released a new generation of flagship mobile phone Xiaomi Mi 5. 

There are three versions of Mi 5 released at the same time. 

They are the exclusive version with 4GB memory + 128GB flash memory, priced at 2699 yuan.

The high-end version with 3GB memory + 64GB flash memory, priced at 2299 yuan.

The standard version with 3GB memory + 32GB flash memory, priced at 1999 yuan. Mi 4S, this flagship phone equipped with the Snapdragon 808 processor, has a fingerprint unlock function, supports full Netcom, dual card dual standby. 13 million pixel camera. Suning got the underwriting rights of Xiaomi 4S.

On March 29, 2016, Xiaomi released a new ecological chain brand in Beijing, mijia, named "米家" in Chinese. 

The new brand will specifically carry Xiaomi's supply chain products in the future, while the previous Xiaomi brand will exclusively carry Xiaomi's own products.

On May 10, 2016, Xiaomi max was released.

On May 18, 2016, Xiaomi's structure adjustment: 

Lei Jun personally took over the supply chain, and Zhou Guangping served as the chief scientist.  

On June 1, 2016, Xiaomi and Microsoft further expanded their global partnership. 

As part of the cooperation agreement, Xiaomi will pre-install Microsoft Office and Skype on its Android smartphones and tablets.

On July 27, 2016, Redmi Pro was released  , Xiaomi Notebook finally officially debuted, this product is called Xiaomi Notebook Air.  

On September 27, 2016, Xiaomi Mi 5s and Mi 5sPlus and Mi TV 3s 55-inch and 65-inch were released at the 2016 autumn new product launch conference of Xiaomi.

On October 18, 2016, Xiaomi's internal and external troubles: mobile phone sales encountered Waterloo, and it was difficult for them to make a comeback.

On October 25, 2016, Xiaomi   released the second-generation smartphone of the Note series-Xiaomi Note 2 and the full-screen concept phone Xiaomi MIX.

Year 2017

On February 28, 2017, Xiaomi officially released its mobile phone chip Songguo Surging S1 and the Xiaomi 5c mobile phone equipped with this chip  

On April 19, 2017, Xiaomi Mi 6 was released, becoming the first mobile phone equipped with Qualcomm Snapdragon 835 processor in mainland China.  

On May 25, 2017, Xiaomi released the Mi Max 2, which is a mobile phone with a screen of 6.44 inches and a battery capacity of 5,300 mAh. The machine will feature large screens and large power.  

On June 29, 2017, Wuhan Municipal Government signed a strategic cooperation framework agreement with Xiaomi Technology, Kingsoft, and Shunwei Capital in Wuhan. Donghu High-tech Zone and Xiaomi Technology signed a series of cooperation agreements with Xiaomi Wuhan Headquarters, "Xiaomi Home" Sales Headquarters, Yangtze River Xiaomi Industry Fund and Management Company. Xiaomi's Wuhan headquarters was unveiled at the same time.  

At noon on July 5, 2017, Xiaomi announced that it had signed a business cooperation agreement and a multi-year patent license agreement with Nokia, including cross-licensing of standard essential patents for mobile networks. 

The transaction also includes Xiaomi's acquisition of some of Nokia's patent assets.  

On the afternoon of July 7, 2017, Xiaomi held a mobile phone business swearing conference, and Lei Jun himself also issued an open letter, announcing that the shipment of mobile phones in the second quarter was 23.16 million units, an increase of 70% from the previous quarter, creating the quarterly production of Xiaomi mobile phones. A new record of cargo volume. 

The official said that after two years of adjustment, Xiaomi has resumed rapid growth.  

On July 26, 2017, Xiaomi held a press conference and jointly launched a new retail strategy product Xiaomi 5X and a new generation of MIUI operating system MIUI9   in conjunction with Wu Yifan, the spokesperson of Xiaomi's mobile phone brand.

On August 3, 2017, Strategy Analytics announced that in the second quarter of 2017, Xiaomi surpassed well-known manufacturers such as Apple and Fitbit to become the world's number one in the field of smart wearable devices  .

On September 11, 2017, Mi MIX2 full-screen mobile phone was released, and Mi Note3 and Mi Notebook Pro were released at the same time.

On November 11, 2017, Xiaomi data showed that the sales payment amount of Xiaomi’s Tmall flagship store on Double 11 in 2017 was 2.464 billion yuan, setting a new historical record, and it was nearly 100% higher than the 2016 record. 

This is also the fifth consecutive year that Xiaomi has won Tmall. Double 11 sales for five consecutive championships.

Tmall’s Chinese mobile phone brand, the first in payment amount; the top ten sales of mobile phones, Xiaomi has 4 seats.

The sales of smart devices 3 consecutive championships; the sales of TVs are the first.

The single product sales of notebooks are the first and second place. A total of 40 first prizes across the platform.

Xiaomi mix2

On November 15, 2017, the International Data Corporation (IDC) recently released the latest data showing that the Chinese innovative technology company Xiaomi shipped 9.2 million mobile phones in India in the third quarter of 2017, with a market share of 23.5%, becoming the number one mobile phone brand in India.  

On November 16, 2017, Lei Jun posted on Weibo the market share of Xiaomi in Russia announced by the International Data Corporation (IDC). 

The data showed that the market share of Xiaomi mobile phones reached 11.1%, the highest market share among domestic mobile phones. 

According to the latest report issued by the research company GFK, in October 2017, Xiaomi’s market share in the Ukrainian market has risen to 17%, a surge of 102% year-on-year, ranking second only to Samsung.

On December 2, 2017, at the 5th China Internet Audiovisual Conference held in Chengdu, Wang Chuan, head of Xiaomi TV, introduced that the current cumulative sales of Xiaomi boxes and Xiaomi TVs have exceeded 20 million units.  

On December 7, 2017, Xiaomi released its "thousand yuan full screen" mobile phones Redmi 5 and Redmi 5 Plus. Redmi 5/Redmi 5 Plus use 18:9 custom rounded screens, Qualcomm 14nm octa-core processor, 1.25μm large pixel camera and front soft light, 3300/4000mAh high-capacity battery, priced from 799 yuan, first release at 10 am on December 12.  

From December 19th to 26th, 2017, Xiaomi held the "2017 Xiaomi Thanksgiving Season" event. 

The most popular one was the 100 yuan "No Routine" coupon, which can be purchased at Xiaomi Mall, and a total of 2.024 million copies were issued. 

In this event, Xiaomi saved 165 million yuan for 35,768,598 rice noodles in 342 cities. 

There were 2.469 million online orders, of which 81.3% of the orders received the Thanksgiving season discount.

Year 2018

Xiaomi MIX 2S

On January 9, 2018, Xiaomi and Oculus jointly released the Xiaomi Mi VR all-in-one machine and Oculus Go at the CES 2018 exhibition.  

On January 29, 2018, Xiaomi launched the Mi Box 4.  

On March 27, 2018, Xiaomi held a press conference in Shanghai and released the Xiaomi MIX 2S full-screen mobile phone, equipped with Qualcomm Snapdragon 845 and dual cameras.  

On April 25, 2018, Xiaomi held a press conference at Wuhan University and released the Xiaomi 6X mobile phone, equipped with Snapdragon 660 and AI dual camera.  

On the evening of May 13, 2018, Lei Jun, the founder of Xiaomi, issued an internal letter to set up a separate camera department within the mobile phone department to enhance the camera function of mobile phones. 

For the camera department, Zhu Dan, the former head of the product project department of the mobile phone department, served as the general manager and was promoted to the vice president of the mobile phone department at the same time.

Wang Teng was responsible for the product project department of the mobile phone department.  

On the afternoon of May 31, 2018, Xiaomi held a press conference in Shenzhen to launch the annual flagship mobile phone Mi 8 series, mobile phone system MIUI10 and other new products.

On June 7, 2018, Xiaomi passed the Hong Kong Stock Exchange listing hearing.

On June 19, 2018, Xiaomi Group applied to the China Securities Regulatory Commission to postpone the issuance review meeting to be held on that day.  

On June 20, 2018, China Mobile, Qualcomm, and SF Express negotiated investment in Xiaomi's IPO. Among them, China Mobile plans to invest US$100 million in Xiaomi.  

On July 9, 2018, Xiaomi Group was officially listed on the Hong Kong Stock Exchange. The opening price was HK$16.6, which was 2.35% lower than the issue price of HK$17, and it was broken  .

On July 13, 2018, China Mobile and Xiaomi held a strategic cooperation agreement signing ceremony in Beijing. 

At the signing ceremony, the two parties stated that they will jointly explore future development opportunities in emerging business areas based on the established good cooperative relationship, and will, based on the strategic layout, resources and capabilities of both parties, in joint marketing, channel transformation, smart hardware, government and enterprise strategic cooperation in various aspects including business, overseas services, and industrial investment. 

The signing of a strategic cooperation framework agreement between China Mobile and Xiaomi this time is of great significance for further expanding the strategic and business territory of both parties, and building a new ecosystem for the integration of operators and Internet companies.

On July 17, 2018, Xiaomi started selling Redmi Note 5 in South Korea through local operators, which means that it officially entered the South Korean market.  

On July 19, 2018, Xiaomi participated in the 2018 3rd China Economy and Brand Innovation Summit.

On August 7, 2018, the Shanghai Municipal Government and Xiaomi Group signed a strategic cooperation framework agreement in Shanghai.  

On September 13, 2018, Xiaomi Group established a new group organization department and group staff. 

Among them, the Group Organization Department will be responsible for the recruitment, promotion, training, assessment and incentives of middle and senior management cadres, as well as the organization and establishment of various departments, and the co-founder and senior vice president Liu De will serve as the minister.

 The Group Staff Department will assist the CEO in formulating the group's development strategy and supervise the strategy implementation of each business department. 

Wang Chuan, co-founder and senior vice president, will serve as the chief of staff.  

On November 19, 2018, Xiaomi released its third quarter financial report and at the same time announced the signing of a strategic cooperation agreement with Meitu. 

According to the content of the cooperation, Meitu will exclusively authorize the brand, image technology and second-level domain names of its Meitu mobile phones to Xiaomi Group on a global scale. 

Xiaomi will be responsible for the R&D, production, sales and promotion of Meitu mobile phones after authorization; Meitu will continue to provide joint support for imaging technology and beauty algorithms. 

In addition, Xiaomi is also authorized to produce and promote a series of smart hardware products under the Meitu brand (except skin-related smart hardware products).

On November 26, 2018, Xiaomi's Wuhan headquarters project officially started in Optics Valley. 

The project is close to the government affairs center of Donghu High-tech Zone and is positioned as a "super-large R&D headquarters". 

In the future, its business will focus on core areas such as artificial intelligence, new retail, internationalization, and Internet finance.

Year 2019 

On January 6, 2019, TCL Group issued an announcement announcing that Xiaomi Group will strategically take a stake in TCL Group.  

On January 10, 2019, Xiaomi officially launched the Redmi Note 7 at a press conference in Beijing. It is equipped with a 48-megapixel rear dual camera and a 6.3-inch water drop screen. The price starts at 999 yuan.

Lei Jun also announced the official independence of the Redmi brand at the press conference and appointed Lu Weibing as the vice president of Xiaomi Group and the general manager of the Redmi brand. 

As of the third quarter of 2018, a total of 278 million Redmi mobile phones have been sold.  

On January 21, 2019, Xiaomi Group disclosed the repurchase information again. 

The company repurchased 9,849,600 Class B shares in the open market on January 18, accounting for 0.041% of the issued shares.

The total repurchase amount was close to 100 million Hong Kong dollars, with an average price. It is HK$10.1527 per Class B share.

Mi 9 Pro 5G

On February 20, 2019, Xiaomi held its annual flagship conference at Beijing University of Technology and officially released its new flagship product, Mi 9. 

Xiaomi Mi 9 is the world's first Snapdragon 855 flagship processor, up to 12GB+256GB amazing configuration.

Equipped with the world's first 20W wireless charging and a 48-megapixel triple camera, the DxoMark camera is ranked third in the world  . Also released Xiaomi 9SE small screen mobile phone and some accessories.  

On March 7, 2019, the Organization Department of Xiaomi Group issued a document again, announcing the establishment of the AIoT Strategy Committee. 

The AIoT Strategy Committee is subordinate to the Group Technical Committee and is responsible for promoting the collaboration of AIoT-related business and technical departments.  

On March 12, 2019, Tiger Securities, in which Xiaomi holds shares, updated the prospectus to the SEC a few days ago. 

The company will issue 13 million American Depositary Shares (ADS) at a price of US$5 to US$7 per share, with a proposed financing of up to US$91 million. 

Tiger Securities launched a global roadshow and subscription this week. It is expected to be listed on the Nasdaq Global Select section of the United States on March 20 with the stock code TIGR.

On March 18, 2019, Lu Weibing, vice president of Xiaomi Group and general manager of the Redmi brand, issued the "Redmi Brand Declaration of Independence".  

On March 19, 2019, Xiaomi announced its first annual report after its listing. 

In 2018, it achieved total revenue of 174.9 billion yuan, a year-on-year increase of 52.6%, and adjusted profit of 8.6 billion yuan, a year-on-year increase of 59.5%  .

On March 26, 2019, Xiaomi established Mi Space Nanjing Information Technology Co., Ltd.  

The nature of the company is a wholly foreign-owned enterprise, the legal representative and general manager are Liu De, the senior vice president of Xiaomi Group, and Lei Jun is the executive director of the company  .

On May 17, 2019, Xiaomi Group announced the establishment of a major appliance business unit through an internal letter. 

Wang Chuan, senior vice president of the group, will serve as the president of the business unit and report to Lei Jun. 

In addition, Xiaomi also announced that Lei Jun, chairman and CEO of the group, will concurrently serve as the president of the China region, and is fully responsible for regional business and team management.

On May 28, 2019, Redmi, a brand of Xiaomi Group, released the Redmi K20 series of mobile phones. Lu Weibing, vice president of Xiaomi Group and general manager of the Redmi brand, called it "the new flagship product" at the press conference, focusing on cost performance.

On May 31, 2019, Xiaomi’s original group quality office and safety compliance department merged into a new group quality office, which consists of five new departments: 

  1. Quality operation department
  2. Product quality department
  3. User experience department
  4. Service quality department
  5. Safety and compliance department. Regulation Department.

On June 10, 2019, Xiaomi once again announced the repurchase of 5.247 million Class B shares. 

Since June 3, 2019, Xiaomi has carried out 4 share repurchases, costing approximately HK$450 million.

On July 1, 2019, the Xiaomi Group document issued by Lei Jun shows that Xiaomi has established a procurement committee, with Vice President Zhang Feng concurrently serving as the chairman of the committee, and at the same time appointing Zhang Feng as the chief of staff of the group, reporting to the CEO. 

So far, Xiaomi has completed the 7th structural adjustment after listing, forming an overall structure of 6 departments including the Finance Department, the Staff Department, and the Organization Department, as well as the Quality Committee, the Technical Committee and the Purchasing Committee.

On July 1, 2019, an announcement from the Trademark Office of the State Intellectual Property Office showed that the 38th and 39th category trademarks "Xiaomi Express" applied by Xiaomi had been approved. 

Among them, the business scope of 39 types of trademarks covers parcel delivery, express delivery services, etc., which has triggered speculation about Xiaomi's self-built logistics.

On July 10, 2019, Xiaomi's new headquarters, the Xiaomi Technology Park in Haidian District, Beijing, has been completed. Lei Jun said that the new Xiaomi Science and Technology Park has 8 buildings, 340,000 square meters, and a cost of 5.2 billion yuan.

On September 24, 2019, Xiaomi held the "Mi 5G New Product Launch Conference", bringing two 5G mobile phones: Mi 9 Pro 5G and Mi MIX Alpha, as well as the new MIUI 11 system and the new Mi TV.

On December 9, 2019, Xiaomi held a press conference in Tokyo, Japan, and officially announced its entry into the Japanese market. At the press conference, the person in charge announced that Xiaomi Note10 officially started pre-ordering, priced at 52,800 yen (about 3428 yuan). 

It is reported that in addition to mobile phones, Xiaomi also announced that it will launch a rice cooker later, priced at 9,999 yen (about 649 yuan).

On December 10, 2019, Xiaomi held a Redmi conference and released the Redmi k30 series, Redmi Notebook, Redmi Xiaoai Audio and Redmi Router.

Year 2020

Xiaomi 10 mobile phone

Starting from January 24, 2020, in order to support the protection against pneumonia caused by the new coronavirus, Xiaomi Group has donated 10 million yuan and more than 300,000 yuan of medical protective materials, including N95 masks, medical masks and thermometers. 

This batch of medical supplies arrived in Wuhan at noon on January 25. Xiaomi and the eco-chain enterprise decided to add more than 3 million yuan in supplies.

On February 13, 2020, Xiaomi held an online press conference and released the Xiaomi Mi 10 series, along with Xiaomi’s ice-sealed cooling back clip, Black Shark custom double-wing gamepad, vertical air-cooled wireless charging, and Xiaomi wireless Bluetooth charging. Speaker, flip phone case, Xiaomi AloT router, Xiaomi GaN charging head.

On April 17, 2020, Xiaomi Group strategically invested in the B round of Shanghai Pateo, a car networking company.

On December 2, 2020, Xiaomi issued an organizational adjustment document, announcing the establishment of a group general office. Wei Lai, the former director of the CEO office, served as the director of the general office, reporting to the CEO.

Year 2021

In 2021, Xiaomi submitted a new patent to the World Intellectual Property Organization, which showed a detachable rear camera design. 

According to the patent report, the patent has a variety of rear camera module designs, including magnets, receivers, wireless transmission and other components, and adopts a detachable design. 

The detachable camera module can be attached to the top of the mobile phone by a magnet. 

The patent image shows 2 types of rear camera modules: 

  1. Round 
  2. Oval

This may mean that the detachable design will be suitable for various camera modules.

On the evening of February 21, 2021, Xiaomi Group issued an announcement on the Hong Kong Stock Exchange saying that it had noticed recent media reports about the group's intention to enter the electric vehicle manufacturing industry. 

"The Group has always been concerned about the development of the electric vehicle ecology, and has conducted continuous evaluation and research on the trend of related industries. 

The group's research on the electric vehicle manufacturing business has not yet reached the formal project stage." 

Previously, there were reports that Xiaomi had decided to build a car and regarded it as a strategic decision, but the specific form and path have not yet been determined, and there may still be variables. 

Sales performance of Xiaomi

Since its inception, Xiaomi has maintained a growth rate that has surprised the world. Xiaomi sold 7.19 million mobile phones in 2012, 18.7 million mobile phones in 2013, 61.12 million mobile phones in 2014, more than 70 million mobile phones in 2015, and 2316 shipments in the Q2 quarter of 2017. 

Million units, 92.4 million mobile phones were sold in 2017. 

More than 120 million mobile phones were sold in 2018, and 125 million mobile phones were sold in 2019. 

In terms of market share, it has ranked fourth in the world continuously since 2018.

Xiaomi sold 10.21 million TV sets in China in 2019, ranking first in China.  

In 2015, 2016 and 2017, 6.1%, 13.4% and 28.0% of Xiaomi's revenue came from other parts of the world, respectively. 

Xiaomi's overseas revenue has more than doubled each year. Compared with Xiaomi's 2016 overseas market revenue of 9.1 billion yuan, 2017 reached 32.1 billion yuan.

In 2017, Xiaomi Group’s revenue was RMB 114.6 billion, a year-on-year increase of 67.5%. Compared with profitable listed companies with global revenues of more than RMB 100 billion, Xiaomi ranked first among Internet companies and ranked first among all companies in terms of revenue growth. Xiaomi is ranked second in China.

In the fourth quarter of 2017, in the ranking of global mobile phone sales, Xiaomi ranked fourth in the world, and created a 97.4% growth, while the growth in China was 57.6%.

IDC data shows that in the first quarter of 2018, the shipment of Xiaomi mobile phones in Western Europe was 621,000 units, making it the sixth-most-selling mobile phone brand in Western Europe.

 Xiaomi's market share in Greece has reached 24%, surpassing Apple and Samsung to rank first. Xiaomi’s market share in Spain is 12%, ranking fourth.

In February 2018, the "Report on the Top 50 Chinese Overseas Brands in 2018" showed that Xiaomi ranked fourth among Chinese overseas brands. 

Xiaomi has entered 74 countries, and at the end of 2017, it ranked among the top 5 in the market in 15 countries. 

In the first quarter of 2018, Xiaomi's market share in India has exceeded 30%, becoming the first. 

In 2018, Xiaomi shipped more than 120 million units, accounting for 8.7%, ranking fourth in the world and second among Chinese manufacturers, up 32.2% against the trend. 

On July 9, 2018, it officially landed on the main board of the Hong Kong Stock Exchange.

On July 27, 2018, the Internet Society of China and the Information Center of the Ministry of Industry and Information Technology jointly released the list of the top 100 Chinese Internet companies in 2018, and Xiaomi ranked tenth.

On September 20, 2018, the Xiaomi Group’s targeted poverty alleviation for the disabled and the Beautiful China Dream project won the CSR China TOP 100 and the Best Social Contribution Award in the third “CSR China Education Award” in 2018.

On October 9, 2018, Lei Jun, Chairman and CEO of Xiaomi Group announced that the Mi 8 flagship series has achieved a shipment of more than 6 million units in the four months of its release.

On October 25, 2018, Xiaomi announced that it had completed its 2018 annual shipment target of 100 million mobile phones ahead of schedule.

On January 31, 2019, IDC released a report on the smartphone market for the fourth quarter of 2018. 

Xiaomi shipped more than 120 million units in 2018, accounting for 8.7%, ranking fourth in the world and second among Chinese manufacturers, up 32.2% against the trend.

On June 11, 2019, the "BrandZ Global Top 100 Most Valuable Brands" list for 2019 was released. Xiaomi entered the list for the first time, ranking 74th in the world.

On June 11, 2019, Xiaomi was selected as one of the most innovative companies in China by Forbes 2019.

On July 10, 2019, Fortune Chinese.com released the 2019 Fortune China 500 list. Xiaomi entered the list for the first time, ranking 53rd in the country.

On July 18, 2019, the list of the top 100 electronic information companies in 2019 (33rd) was released, and Xiaomi ranked 4th , second only to Huawei, Lenovo and Haier.

On July 22, 2019, "Fortune" magazine released the 2019 Fortune 500 list. Xiaomi made the list for the first time, ranking 468 .

On August 5, 2019, Xiaomi won the "Special Award for Outstanding Achievements in National Corporate Culture in 2018~2019".

On August 14, 2019, the "Top 100 Chinese Internet Companies in 2019" was released, and Xiaomi ranked 15th.

On September 1, 2019, the 2019 Top 500 Chinese Enterprises was released, and Xiaomi ranked 113th.

On the same day, 2019 China's top 500 service companies was released, and Xiaomi ranked 40th.

In September 2019, Xiaomi was selected as one of the “Top 50 Chinese Big Data Companies in 2019”.

On October 23, 2019, the 2019 Fortune Future 50 list was announced, and Xiaomi ranked 7th.

On October 26, 2019, Xiaomi won the title of "China Outstanding Contribution Enterprise" with 70 employees and 70 employees in 70 years.

On Double Eleven in 2019, Xiaomi’s omni-channel payment exceeded 6.1 billion yuan, of which the amount paid by the flagship store of the Tmall platform brand exceeded 2.1 billion yuan, and the payment amount of the flagship store of the Tmall platform brand was crowned for 7 consecutive times.

On November 13, 2019, it ranked 4th in the "2019 Top 100 Intellectual Property Competitiveness List of China's Artificial Intelligence Enterprises".

On November 18, 2019, Xiaomi was ranked first in the "Top 10 E-commerce Consumer 3C Digital Brands in 2019" released by the iiMedia Ranking.

On November 22, 2019, Xiaomi was ranked TOP10 in the "Top 10 E-commerce Consumer Home Appliance Brands in 2019" released by the iiMedia Ranking.

On December 12, 2019, the "Huiju.com · 2019 Hurun Brand List" was released. 

Xiaomi ranked 43rd with a brand value of 42.5 billion yuan, ranked No. 2 in the country for digital brand value in 2019, and No. 2 in private enterprises. 

Ranked 21st in the "2019 Hurun Most Valuable Private Brand".

On December 18, 2019, the People's Daily "China Brand Development Index" 100 list ranked 30th.  

On January 28, 2020, a data research company released its 2019 report on the Indian market. Xiaomi continued to rank first, with an overall market share of 28%, a year-on-year increase of 5%.

On February 4, 2020, IDC released a report showing that Xiaomi shipped 32.8 million units in the fourth quarter of 2019, a year-on-year increase of 31.1%, ranking fourth in the world, accounting for 8.9%.

On February 4, 2020, the latest global smartphone shipments by Counterpoint, an international research institution, showed that Xiaomi shipped 125 million units in 2019, an increase of 4% year-on-year, with a market share of 9.2%, ranking fourth in the world.

According to the StrategyAnalytics report, Xiaomi's 5G mobile phone shipments in 2019 ranked fourth in the world.  

On August 3, 2020, Lei Jun, Chairman and CEO of Xiaomi Group announced on Weibo that the keynote speech of Xiaomi's 10th anniversary will be held at 19:30 in the evening of August 11. 

In this speech, Lei Jun will mainly talk about three aspects: 

1. Xiaomi is ten years old and would like to make a "summary report" to Mi Fan friends.

2. Who is Xiaomi and why Xiaomi is struggling.

3. Several 10th anniversary products have been prepared Masterpiece, let everyone "review" Xiaomi's ten-year achievements.

On August 10, 2020, Fortune Chinese.com released the 2020 Fortune Global 500 rankings, and Xiaomi Group ranked 422.

On November 12, 2020, Xiaomi announced that from November 1st to November 11th, the payment amount on the entire Xiaomi Double 11 platform exceeded 14.3 billion.

In the third quarter of 2020, Xiaomi’s global shipments of smartphones reached 46.6 million units, with a market share of 13.5%. 

The shipment volume of the European smartphone market remained third for two consecutive quarters, and the shipment volume of Western Europe smartphones entered the top three for the first time.

 The volume and price of the Chinese mainland market have risen, and smartphone shipments have increased by 18.9% year-on-year, making it the only company with positive growth among the top five mobile phone manufacturers. 

As of November 18, 2020, the cumulative global sales of the Redmi Note series were 140 million units. In the first ten months of this year, the global sales of high-end flagship mobile phones led by the Xiaomi 10 series exceeded 8 million units.

Management Team of Xiaomi

Photo of Lei Jun,  Founder, Chairman and CEO
Lei Jun. Founder, Chairman and CEO

Graduated from Wuhan University, participated in the founding of Kingsoft in 1992, and became the CEO of Kingsoft in 1998. Founded Amazon China in 1999.

In 2007, after Kingsoft went public, Lei Jun stepped down as the president and CEO of Kingsoft and served as vice chairman. In the following years, as an angel investor, Lei Jun invested in a number of innovative companies such as Vancl Eslite, Duwan, and Youshi Technology. 

In July 2011, Lei Jun returned to Kingsoft and served as Chairman of Kingsoft.

On April 6, 2010, Lei Jun chose to start his own business again and established Xiaomi.

Photo of Lin Bin  Co-founder, President, Vice Chairman
Lin Bin.  Co-founder, President, Vice Chairman

Graduated from Sun Yat-Sen University in 1990 with a bachelor's degree in electronic engineering. Received a master's degree in computer science from Drexel University in the United States in 1992.

From 1995 to 2006, he served as the chief engineer of Microsoft Corporation, the senior development manager of Microsoft Asia Research Institute, and the engineering director of Microsoft Asia Engineering Institute. Has participated in the research and development of products including Windows Vista and IE8.

Joined Google at the end of 2006 and served as the vice president of Google China Engineering Research Institute and the global engineering director of Google. 

Fully responsible for the team formation and engineering research and development of Google China Mobile search and Android localization applications.

Image of Li Wanqiang  Co-founder, Senior Vice President

Li Wanqiang. Co-founder, Senior Vice President

Graduated from Xi’an Engineering University, co-founded Xiaomi Company in 2010, and has been in charge of MIUI, Xiaomi.com, Xiaomi Market, Xiaomi Films and other businesses successively, in the fields of software and hardware product design, research and development, and marketing, creativity, etc. 

Outstanding performance, creator of popular internet and Weibo words such as "Mobile Control", "F Code", and "Mi Fan Festival".

Li Wanqiang joined Kingsoft Software in 2000 and founded Kingsoft Software Design Center. He has served as Design Director of Kingsoft Software Design Center, Internet Content Director, and General Manager of Kingsoft PowerWord. 

During his stay at Kingsoft, he participated in the design and development of many well-known software projects such as Kingsoft Internet Security, Kingsoft PowerWord, and WPS Office. 

He was the earliest expert and leader in human-computer interaction interface design in China, and created a new application of Chinese software and Internet human-computer interaction. situation.

On November 29, 2019, Li Wanqiang left Xiaomi for personal reasons.

Photo of Hong Feng  Co-founder, Senior Vice President

Hong Feng. Co-founder, Senior Vice President

Hong Feng is the product manager of MIUI. Hong Feng graduated from Shanghai Jiaotong University with a bachelor's degree in computer science and engineering, and later with a master's degree in computer science from Purdue University in the United States.

Before founding Xiaomi, Hong Feng served as a series of product and engineering supervisors at Google and Siebel. Leading or participating in Google Music, Google Pinyin Input Method, Google Calendar, Google 3D Street View and other projects.

Photo of Liu De  Co-founder, Senior Vice President

Liu De. Co-founder, Senior Vice President

Liu De is responsible for the industrial design of Xiaomi mobile phones and the business of Xiaomi ecological chain. 

Liu De graduated from Art Center College of Design with a master's degree in industrial design. 

He founded the Industrial Design Department of University of Science and Technology Beijing and served as the head of the department. 

In the more than 80 years since the establishment of Art Center College of Design, there are only more than 20 Chinese graduates, and Liu De is one of them.

Photo image of Wang Chuan.  Co-founder, Senior Vice President

Wang Chuan. Co-founder, Senior Vice President

Wang Chuan is responsible for the business of Mi Box and Mi TV. In 1993, Wang Chuan graduated with a master's degree in computer science from the University of Science and Technology Beijing, and then founded Lei Shi Technology in 1997 and developed it into China's largest audio-visual entertainment equipment company. 

In 2010, Wang Chuan founded Duokan Technology in Beijing and served as the CEO. In 2012, Wang Chuan joined Xiaomi Technology as a co-founder and vice president.

In December 2018, in order to strengthen its investment in the Chinese market, Xiaomi reorganized its sales and service department into the China region and appointed Wang Chuan, the senior vice president of the group, as the president of the China region, reporting to the CEO.

Photo of Wang Xiang  Senior Vice President

Wang Xiang. Senior Vice President

Wang Xiang graduated from Beijing University of Technology with a bachelor's degree in electronic engineering. 

Wang Xiang has more than 20 years of rich experience in the semiconductor and communications fields and has worked for Qualcomm for 13 years. 

During his tenure as Senior Vice President and President of Greater China of Qualcomm, he was fully responsible for Qualcomm's business and operations in Greater China.

Under his leadership, Qualcomm has continued to expand and deepen its partnership in the Chinese market, and the number of manufacturers' customers has grown rapidly. 

Before joining Qualcomm, he worked for companies including Motorola, Lucent/Agere and other companies, holding important positions in sales and marketing.

In 2015, Wang Xiang joined Xiaomi as a senior vice president, responsible for supply chain, intellectual property and other matters. Wang Xiang is an experienced manager with a deep understanding of the communications industry and has made important contributions to the globalization of China's mobile terminal industry.

Photo of Qi Yan  Senior Vice President
Qi Yan.  Senior Vice President

In 2012, Qi Yan joined Xiaomi in charge of platform work, internal management and external public affairs. 

Qi Yan graduated from the Graduate School of the Chinese Academy of Social Sciences and EDP from the Guanghua School of Management, Peking University. 

Cadre of the Organization Department of the China Democratic National Construction Association, principal of Jianhua Experimental School. 

In 1998, he founded the Silicon Valley Computer City, and in 2003, he founded the Science and Trade Computer City as the general manager. Joined Patriot Electronics Company in 2004 as CEO and Executive President.

Photo of Zhou Shouzi  CFO, Senior Vice President, Executive Director
Zhou Shouzi  CFO, Senior Vice President, Executive Director

In 2015, Zhou Shouzi joined Xiaomi as the CFO, responsible for Xiaomi's financial management and investment team. 

Zhou Shouzi has Singaporean nationality and was a successful investor before, with unique investment vision and professional financial skills. 

He joined DST in 2010 and has led investments in well-known Chinese companies including Xiaomi, JD.com, Alibaba, Didi Dache, etc. during the five years of DST. Before DST, he worked at Goldman Sachs. Zhou Shouzi graduated from the Economics Department of University College London and holds an MBA from Harvard Business School.

Photo of Shang Jin,  vice president

Shang Jin, Vice President, Xiomi

Shang Jin joined Xiaomi in 2013, integrated Michao and game business, established and is responsible for Xiaomi's mutual entertainment business, and has rich experience in games, Internet and other fields.

Shang Jin joined Kingsoft in 1999 and participated in WPS and game business in Zhuhai Kingsoft and Beijing Kingsoft. 

In 2002, he served as Lei Jun's technical assistant. 

In 2005, he left Jinshan to start a business and invested or participated in the creation of Sohu Changyou, Game Valley, Kylin.com, Kylin Pictures and other companies. 

In 2010, he won the honor of Zhongguancun High-end Leading Talent and the Top Ten Most Influential People in the Game Industry of the Press and Publication Administration.

Photo of Zhang Feng  Group Chief of Staff

Zhang Feng, Group Chief of Staff

In 2016, Zhang Feng joined Xiaomi to be responsible for the mobile phone supply chain. Zhang Feng has been engaged in the mobile phone and communications industry for more than 20 years and has extensive experience in the development and operation of mobile products and smart hardware products. 

From 1993 to 2012, he served as the general manager of Nanjing Inventec. In 2012, Jiangsu Zimi Electronic Technology Co., Ltd. was founded and became a Xiaomi ecological chain enterprise. 

The Xiaomi mobile power bank developed by Zimi has been favored by the market with its excellent quality and competitive price, and has become the first brand in China's mobile power market.

On July 1, 2019, Zhang Feng, the group vice president in charge of Xiaomi's supply chain for a long time, was appointed as the group chief of staff.

Photo of Manu Jain  Vice President, General Manager of Xiaomi India

Manu Jain. Vice President, General Manager of Xiaomi India

In 2014, Manu joined Xiaomi and is responsible for Xiaomi's India business. He was previously the co-founder of Jabong, India's top e-commerce website, and worked at McKinsey for five years. 

Manu graduated from the Engineering Department of the Indian Institute of Technology and holds an MBA from the Indian Institute of Management Calcutta.

Photo of Wang Lingming  vice president

Wang Lingming, Vice President

In 2017, Wang Lingming joined Xiaomi and was responsible for sales and service business. 

Lingming Wang has served as the first director of the Phone World Group and the vice president of Tianyu Mobile. 

He has extensive management experience in the fields of supply chain, marketing, and retail.

On the evening of May 23, 2019, the Human Resources Department of Xiaomi Group sent a penalty notification email to inform that Wang Lingming, an employee of the International Department of Xiaomi Company, was administratively detained by the public security agency for violating Article 44 of the "Public Security Management Punishment Law of the People's Republic of China". 

 After discussion, the management of the International Department of Xiaomi Group decided to dismiss Wang Lingming.

Photo of Yan Kesheng  Vice President, Chairman of Quality Committee

Yan Kesheng. Vice President, Chairman of Quality Committee

Yan Kesheng joined Xiaomi in October 2010. As one of the earliest employees of Xiaomi, he participated in the entire process of research and development, mass production, and quality control of all major models of Xiaomi mobile phones from the first generation to the present. 

Since February 2017, he has been fully responsible for the hardware research and development of Xiaomi mobile phones, and then served as the vice chairman of the Xiaomi mobile phone business quality committee. 

Before joining Xiaomi, he served as the chief structural engineer at Motorola China, participated in the research and development of a number of world-class products, and has more than 20 years of experience in communication product design, research and development, and quality control.

Photo of Lu Weibing  Vice President, General Manager of Redmi Brand

Lu Weibing. Vice President, General Manager of Redmi Brand

Joined Xiaomi in January 2019 and is responsible for the creation of the Redmi brand, product planning, production and marketing. 

Lu Weibing graduated from Tsinghua University with a major in Chemistry and an EMBA from Cheung Kong Graduate School of Business. 

He was the president of Gionee Group and the founder and CEO of Chengyi Technology.

Photo of Cui Baoqiu  Vice President, Chairman of Technical Committee
Cui Baoqiu
Vice President, Chairman of Technical Committee

Joined Xiaomi in June 2012, formed Xiaomi's artificial intelligence and cloud platform team, led Xiaomi's "cloud computing-big data-artificial intelligence" technology development route, and served as the chairman of the group's technical committee. 

Dr. Baoqiu Cui graduated from the Department of Computer Science at Wuhan University and holds a PhD in Computer Science from the State University of New York at Stony Brook. 

Prior to joining Xiaomi, he worked in IBM Silicon Valley Lab, Yahoo and LinkedIn, engaged in technology research and development and management in the fields of database, search engine, machine learning, big data, social network and so on.

Zhu Lei

The mobile phone department established a staff department, with Zhu Lei as the chief of staff, responsible for mobile phone business sales operations, business operation analysis and other services.

Lin Shiwei

Vice President and Chief Financial Officer (CFO) of Xiaomi Group, responsible for the overall coordination and management of the group's financial work.

Corporate culture editor

Xiaomi has no strict hierarchy, every employee is equal, and every colleague is his own partner.

Xiaomi advocates an innovative and fast Internet culture, and hates lengthy meetings and procedures, allowing each employee to express their creativity in a relaxed and partner-like working atmosphere.

Xiaomi believes that users are the driving force and insists on the product philosophy of "Born for fever ".

Xiaomi has no strict hierarchy, every employee is equal, and every colleague is his own partner.

Xiaomi advocates an innovative and fast Internet culture, and hates lengthy meetings and procedures, allowing each employee to express their creativity in a relaxed and partner-like working atmosphere.

Xiaomi believes that users are the driving force and insists on the product philosophy of "Born for fever ".  

Smart hardware:

  • Mijia Air Purifier Pro
  • Mijia PM2.5 Detector 
  • Mijia IH Pressure Rice Cooker
  • Mijia IH Rice Cooker
  • Mijia Constant Temperature Electric Kettle
  • Mijia sweeping Robot
  • Mijia Qiji Electric Power Folding Bicycle 
  • Mijia Xiaobai Smart Camera
  • Mijia iHealth Blood Pressure Monitor
  • Mijia LED Smart Lamp
  • Mi Rabbit Smart Story Machine 
  • Mi Rabbit positioning phone, Mi Rabbit building block robot, etc. 

Xiaomi also disrupted the traditional market in the fields of Internet TV set-top boxes, Internet smart TVs, and home smart routers and smart home products. 

As of the end of 2016, Xiaomi's ecological chain companies have reached more than 60, including Zimi Technology's Xiaomi mobile power bank, Huami Technology's Xiaomi bracelet, Zhimi Technology's Xiaomi air purifier, and Jiayi Lianchuang's Xiaomi Piston Headphones, Ninebot's No. 9 balance car, etc. have quickly become star products affecting the entire Chinese consumer electronics market in a short time. 

The construction of the Xiaomi ecological chain will adhere to an open, non-exclusive, and non-exclusive cooperation strategy, and work with industry partners to promote the construction of the intelligent ecological chain.

Space charging technology

On January 29, 2021, Xiaomi officially released the air charging technology, and took the lead in implementing it on Xiaomi 11. 

Software product editor

MIUI operating system: MIUI1, MIUI2, MIUI3, MIUI v4, MIUI v5, MIUI 6, MIUI 7, MIUI8, MIUI9, MIUI 10, MIUI 11, MIUI12.

Xiaomi Application software: 

Xiaomi Community, Mi Talk, Xiaomi Mall, etc.

Xiaomi Corporate events

Enter VR

On January 15, 2016, Lei Jun announced at the Xiaomi annual meeting that Xiaomi will prepare for the establishment of the Xiaomi Discovery Lab in 2016, with the initial focus on new directions such as virtual reality (VR) and intelligent robots, laying the next step for the development of Xiaomi. 

This is the first time Xiaomi officially announced its entry into VR. According to data released by Xiaomi, the company's domestic smartphone shipments exceeded 70 million units in 2015, ranking first in the domestic industry. 

This means that the VR field will usher in heavy competitors.

2016 is regarded as the first year of the VR industry's outbreak. 

The agency predicts that the global VR device shipments will exceed 5 million units throughout the year and will reach 30 million units in 2020, corresponding to a market size of more than 150 billion U.S. dollars.

Technology giants such as Google, Facebook, Samsung, and Tencent have all announced plans to enter VR, showing that the industry has huge room for development. 

At the end of January, Samsung's VR equipment GEar VR will be officially launched, and the attention of VR themes will continue to increase. Related stocks include Lingnan Garden (36.66 +5.83%, buy), Sunnet Technology (80.35 +0.34%, buy), etc.

When was Xiaomi Prosecuted in the U.S.?

At the end of 2015, a well-known NPE (non-practicing entity) BlueSpike filed a lawsuit against Xiaomi in the Marshall Division of the Federal District Court of East Texas, and Shenzhen Tongtuo Technology Co., Ltd., a cross-border e-commerce company, was also listed on the list. 

Owns the e-commerce brand Tomtop.

Community loopholes

On May 14, 2014, the vulnerability report platform Wuyun.com pointed out that it discovered a security vulnerability in the Xiaomi user community. 

This vulnerability resulted in the disclosure of information about 8 million Xiaomi users. 

The leaked information includes the user's username, password, registered IP, and email address, and other information. 

The vulnerability report stated that the leaked Mi user information is being circulated in the network disk and has been downloaded. 

The Xiaomi Security Center subsequently issued an announcement in the Xiaomi community, confirming this user information leak.

 According to the announcement, it is confirmed that users who registered Xiaomi accounts after August 2012 will not be affected at all in this incident.

For users who registered Xiaomi forum accounts before and who have not changed their passwords after August 2012, please for security reasons, Xiaomi will prompt it to change the password as soon as possible through SMS, email, etc.

Incident response

Xiaomi officially apologized for uploading user information privately. On Hugo-Barra’s Google+ page, it responded that Xiaomi decided to set Xiaomi Cloud SMS as a service that needs to be enabled, and it will no longer be automatically enabled. 

At the same time, Hugo apologized to MIUI users and fans for their concerns, and thanked users and media who provided feedback and suggestions.

On August 14, 2014, the communications authority of Taiwan stated that it had conducted an investigation regarding the automatic return of data from Xiaomi mobile phones to the Beijing server. 

According to Luo Jinxian, the person in charge of the agency, Xiaomi has two built-in functions of mobile phones that "may send personal data back to the Beijing server", and an investigation has been conducted. In response to the media report that "user information was still secretly transmitted back to Beijing after Xiaomi's mobile phone was upgraded", Taiwan's Xiaomi Company stated that it has explained to the Taiwan Communications Authority that no personal information is involved in the upload of data, and the data returned by the application is not personal information. It will not be stored for use.

Mis repairable

It is said that Xiaomi’s microblog service team has a hard and fast rule that after users @小米, they must respond within 15 minutes.

 Xiaomi’s Sina Weibo has been online since August 2011. @小米手机 has 2.6 million followers and @小米公司 has 1.64 million followers. 

However, these official microblogs simply carry the official propaganda function, almost ignoring a large number of user feedback and complaints in the comments.

Map dispute

On Wednesday, January 18, 2015, at a press conference carefully prepared by Xiaomi in India, after the previous ban on sales, Xiaomi announced on January 28 that it would launch Xiaomi Mi 4 with Qualcomm processors in the Indian market. 

Mobile phones and MIUI6, but used a map involving disputed territories between China and India, which shows that the southern Tibet area claimed by China is located in India. 

In the picture, there is a map of India in the Keynote played live. 

In this map highlighting the Indian market, the area of ​​India appears to be larger than normal, and it seems to include a part of southwestern China.

Incident response

On January 30, 2015, the current global vice president of Xiaomi Hugo Barra (born in Brazil in 1976, former Google global vice president and Android product vice president) posted on Weibo that he quoted from the PPT of the India conference I found a map of India searched from a foreign photo website. 

Due to negligence, the map was controversial. "Although I deleted the Sina Weibo with that PPT in time, I failed to strictly control it before and I can hardly escape the blame. 

For this, I would like to express my sincere apologies to everyone and do my best to prevent such things from happening again in the future!"

Change screen door

News of September 11, 2015 According to a report by the Voice of Economy "Tianxia Company", Xiaomi may not have expected that the overwhelming advertising of the best-selling model Redmi Note 2 has caused them a lot of trouble.

A consumer told "Tianxia Company" that the Redmi Note 2 he had just bought, but found that the screen used in the phone was not the Sharp screen previously advertised, but a domestic screen, and he believed that he was deceived. 

The Redmi series has always been Xiaomi’s best-selling product, and the newly released Redmi Note 2 has also received the attention of Xiaomi. According to the latest official data, the sales volume of Redmi Note 2 has reached 1.5 million units in half a month, setting one of Xiaomi's historical records. 

It is understood that many Redmi Note 2 consumers on e-commerce platforms such as Suning.com, JD.com, and Xiaomi's official website all stated that the product promotional materials they had learned before purchasing the phone did not match the actual evaluation, and told the reporter of "Tianxia Company", at that time, the promotion was to use Sharp or AUO screens. 

However, most of these pages have been corrected.

A public relations officer of Xiaomi Company told Tianxia Company that Xiaomi did not claim that it was using Sharp’s screens, and that third-party platforms may have used screen materials of other products in their promotion. 

It is understood that Redmi Note2 uses Tianma screen, and the manufacturer is Shentianma A, a company listed on the Shenzhen Stock Exchange. 

The staff of Shentianma A’s Office of the Secretary of the Board of Directors told reporters that the information about the Note2 cooperation with Xiaomi is true. But the specific details are not convenient to disclose.

False promotion

Real-name report

On September 2, 2015, Tan Wensheng, chairman of QingCong Mobile, reported to the Beijing Municipal Administration of Industry and Commerce that Xiaomi mobile phone was suspected of false propaganda. 

The Beijing Municipal Administration for Industry and Commerce has accepted the real-name report. The report material displayed by Tan Wensheng shows that Xiaomi Note uses words such as "king of screen" and "lowest" in its promotion. 

He believes that "all the above will eventually lead to consumers being very easy to be misled by exaggerated and false advertising slogans when buying mobile phone products".


On September 23, 2015, the Haidian Branch of the Beijing Municipal Administration for Industry and Commerce stated in a document that after receiving the report, the law enforcement officers of the branch checked on the spot and found that Xiaomi Technology Co., Ltd. was suspected of using it in an advertisement posted on Xiaomi’s official website. 

Violations of "sensitive" terms. Based on the above verification, the bureau decided to open a case for investigation and handling.

The Beijing Enterprise Credit Information Network disclosed that Xiaomi Technology Co., Ltd. was fined 30,000 yuan by the Haidian Branch of the Beijing Administration for Industry and Commerce for publishing illegal advertisements. 

The propaganda texts such as “46 patents applied for” on the edge touch of Xiaomi 4C mobile phones published on Xiaomi’s official website violate the Advertising Law. 

According to statistics, this is the third time that Xiaomi has been punished by the industry and commerce department for advertising issues. 

The letter of the political penalty decision shows that Xiaomi Technology Co., Ltd. has been promoting the “Black Technology” and other textual content in the Xiaomi 4C mobile phone edge touch that has applied for 46 patents on the Xiaomi official website from September 15, 2015. 

The industry and commerce department verified that Xiaomi Technology has not yet obtained a patent certificate, only the patent application number. 

The use of patent applications for which no patent has been granted for advertising has constituted an illegal act of publishing illegal advertisements.

In September 2014, Xiaomi was fined 5,000 yuan for "advertising demeaning the goods or services of other producers and operators". Two months later, Xiaomi was fined 150,000 yuan for false propaganda. 

The reason is that the actual CPU model used by the Xiaomi Mi 3 Unicom version does not match the publicity, and the sneaking of the CPU model has caused a lot of dissatisfaction with "mi fans".

Quality gate

In mid-January 2016, the Shanghai Bureau of Quality and Technical Supervision announced the results of a random inspection of air purifiers. 

Among the 36 batches of purifier products randomly checked, Xiaomi purifiers were labeled as "serious quality problems", and the unqualified items involved "solid pollutant clean air volume" and "noise". 

In response, Xiaomi responded on Weibo, stating that the product does not have user-level quality and safety issues. 

The results of the purification ability test in the test report are due to the inconsistency of the test method and the product software settings. 

According to reports, Xiaomi has applied for a review and transferred to the Beijing Municipal Bureau of Quality and Technical Supervision for processing. The results of the review have not yet been announced.

Upgrade door

On January 29, 2016, a number of netizens posted on the Xiaomi official community forum, Xiaomi Community Redmi Note3, saying that since January 28th, after using the Redmi Note3 mobile phone to update the official push upgrade package, the phone has failed. 

The "brick" phenomenon of booting.

Some netizens broke the news that after "bricking", users could not restore the original system through online flashing, and could only be sent to after-sales. 

Xiaomi after-sales also did not take flashing repair measures, but provided customers with replacement services. 

After understanding, it was found that the "brick" phenomenon was caused by the official update of the official OTA upgrade package (MIUI7.1.13.0LHOCNCL) on the Redmi Note3 phone. 

The "brick" phenomenon was particularly serious after the full Netcom version of the mobile phone was updated.

There is a response from a person on Weibo whose identity is "MIUI Weibo Operation of Xiaomi Company" saying, "Because there is a problem with the account and version verification mechanism, the issue is being processed, please contact customer service or go to Xiaomi's home to deal with it and give it to you Please forgive me for the inconvenience."

Online shopping disputes of Xiaomi

On April 8, 2014, Xiaomi Technology Co., Ltd. (hereinafter referred to as Xiaomi) published an advertisement on its official website: 10400mAh mobile power bank, 49 yuan special for "Mi Fan Festival". 

On the same day, Wang Xin ordered the following two mobile power sources on the website: Xiaomi Metal Power Bank 10400mAh Silver 69 yuan, and Xiaomi Mi Power Bank 5200mAh Silver 39 yuan.

After Wang Xin submitted the order, he paid 108 yuan to Xiaomi through Alipay on the same day. 

On the 12th of the same month, Wang Xin received the above two mobile power supplies and supporting data cables. 

On the 17th of the same month, Wang Xin found that the original data cable with a 5200mAh mobile power bank could not fully charge the phone, so he contacted Xiaomi’s customer service and asked to change the data cable. 

Xiaomi agreed to exchange and has received the data cable. After that, Wang Xin sued the Haidian District People’s Court of Beijing on the grounds of price fraud by Xiaomi, requesting the cancellation of the online shopping contract. 

Wang Xin returned the two sets of mobile power supplies involved in the case to Xiaomi and asked Xiaomi to: 

1. Compensate Wang Xin 500 yuan

2. Refund Wang Xin's purchase price of 108 yuan

3. Pay Wang Xin's express delivery fee of 15 yuan

4. Compensate Wang Xin for transportation, printing, and copying costs of 100 yuan. 

In the end, the court ruled that Wang Xin should return the two mobile power supplies mentioned above by Xiaomi, and Xiaomi would pay Wang Xin a guaranteed compensation of 500 yuan and refund Wang Xin's payment of 108 yuan, dismissing Wang Xin's other claims.

Copyright infringement

In April 2018, the China Music Copyright Association sued Xiaomi Technology Co., Ltd. for distributing 10 music works such as "Wish You Safe" and "Loyalty to the Country" on the app "Xiaomi Music" operated by it without the association's permission. 

The association has contacted the company many times. The company negotiated the use of copyright, and Xiaomi has refused to pay. 

The people’s court ruled in the first instance that Xiaomi had provided online playback and download services of the music involved in the involved apps without permission, so that the relevant public could obtain the songs involved in the case at a time and place personally selected by them, infringing upon the songwriters of the songs involved in the case. 

For the right to disseminate information on the Internet, Xiaomi Company compensated the Music Publishing Association for economic losses of 20,000 yuan and reasonable expenses of 10,000 yuan, and rejected other claims of the Music Publishing Association. The verdict was upheld in the second instance.

Employee failure

In April 2020, Xiaomi issued an apology: Our employees regularly publish inappropriate remarks, causing discomfort to netizens and users. Xiaomi sincerely apologizes to everyone for the negative social impact caused by this matter.

Reuters reported on August 6, 2020 that three Indian government sources were quoted as saying that India has banned mobile applications developed by Chinese companies such as Xiaomi. Xiaomi said in its response to the "India Express" that it is learning about the developments and will take appropriate measures.

Executive wrong statement

At the China Human Resources Management Annual Conference-China's Leading Enterprise Talent Development Forum held on November 21, 2020, Wang Mei, Vice President of Qinghe University of Xiaomi Group, said that Xiaomi believes that in the future, those who win the silk win the world and the young people. 

Win the world. As soon as the remarks came out, they immediately sparked heated discussions online.

On November 25, 2020, Xiaomi issued a letter of apology for the executive's remarks that "the one who wins the silk gets the world", and Wang Mei, the central figure involved in the incident, also announced his resignation in the apology.

"We sincerely apologize for such incidents." Xiaomi said that it will continue to strengthen internal management and insist on safeguarding the interests of users and the company's brand reputation.

Cut off Google Framework

February 1, 2021, Xiaomi: MIUI confirmed that the Google framework has been cut, and models without the Google service framework will no longer support self-installation of GMS services. 

Xiaomi's new headquarters in Wuhan
Xiaomi's new headquarters in Wuhan

On November 18, 2017, Xiaomi Technology held a ceremony in Wuhan and announced its entry into the Optics Valley Financial Port. 

On June 29 and August 26, 2017, Wuhan Municipal Government and Wuhan Donghu High-tech Zone signed a strategic cooperation framework agreement with Xiaomi Technology, Kingsoft, and Shunwei Capital, and a series of cooperation agreements with Xiaomi Wuhan Headquarters, Kingsoft Wuhan Headquarters, etc.

According to the agreement, Wuhan City will cooperate with Xiaomi Technology, Kingsoft, and Shunwei Capital to create a new industrial ecosystem to help the further development and growth of Xiaomi, Kingsoft and Shunwei.

Honors received

On January 3, 2020, it was listed on the top 500 listed companies in 2019 by market value, ranking 53rd.

On January 9, 2020, the "2019 Hurun China Top 500 Private Enterprises" ranked 24th with a market value of 194 billion yuan. 

In January 2020, it will be ranked 316th in the world's top 500 most valuable brands in 2020. 

On April 10, 2017, it was ranked 1st in the "2020Q1 China Smart Bracelet Brand Ranking List TOP15" released by the iiMedia Ranking. 

On April 9, 2017, it was ranked 6th in the "2020Q1 Chinese Smartwatch Brand Ranking List TOP15" released by the iiMedia Ranking.

On April 26, 2020, it was ranked 3rd in the "March 2020 China Smart Door Lock Brand Development Power List TOP10" released by the iiMedia Ranking.

On May 10, 2020, it ranked 114th on the "Top 500 Chinese Brands 2020" ranking.

On May 13, 2020, it ranked 384th on the 2020 Forbes Global 2000 list.

On May 18, 2020, he was ranked No. 1 in the "Top 10 E-commerce Sales Development Power Rankings of China's Plug-in Brands in 2020" released by the iiMedia Ranking.

On May 22, 2020, it was ranked 1st in the "2020Q1 Top Ten Smart Speaker Brands in China" released by the iiMedia Ranking. 

On June 8, 2020, it was ranked 3rd in the "Top 10 Smart Translator Brands in China in 2020" published by the iiMedia Ranking.

On June 11, 2020, it was ranked 1st in the "Top Ten Smart TV Brands in China in May 2020" released by the iiMedia Ranking. 

On June 30, 2020, it ranked 81st in the "Top 100 BrandZ Most Valuable Global Brands 2020".

On June 18, 2020, it was ranked among the top 10 in the "2020 "618" Top 10 3C Digital Brands in China's E-commerce Consumption List" released by the iiMedia Ranking. 

On July 27, 2020, Xiaomi Group ranked 50th in the 2020 Fortune China 500 list.

On August 10, 2020, Xiaomi Group (XIAOMI) ranked 422th on the Fortune Global 500 list in 2020.

In October 2020, in the "2020 Hurun China Top 10 Consumer Electronics Companies" released by Hurun, Xiaomi ranked second with 434 billion yuan.


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