How about mobile e-commerce and social media in Vietnam?
Vietnamese consumers advocate a "mobile and social
media-oriented" lifestyle. With the spread of 4G across the country,
Vietnamese (especially young people) have become very active in mobile surfing.
And 62% of online shoppers shop through mobile e-commerce instead of traditional computers. Therefore, your investment in mobile and social media largely determines the direction of your marketing in Vietnam.
How much do Vietnamese consumers love social media?
Vietnamese netizens go online for an average of 6 hours and
42 minutes a day and check their mobile phones nearly 10 times per hour.
Netizens under the age of 35 use smartphones longer than computers and other
connected devices.
In terms of social media, Vietnam currently has approximately
62 million active social media users, and 58% of them access social media via
mobile phones. From January 2018 to early 2019, social media users increased by
13% year-on-year to approximately 7 million.
2021 Vietnam E-commerce Series: How about mobile e-commerce and social media in Vietnam?
Vietnam's mobile e-commerce development and trends
The rapid growth and popularization of mobile phones and
social media have laid the foundation for the development of mCommerce. The
current mobile commerce penetration rate is 62% (that is, 62% of monthly online
transactions are done through mobile phones).
This is largely due to the high penetration rates of mobile
and smartphones (97% and 72%, respectively). In addition, 62% of online
shoppers shop via mobile phones instead of traditional computers.
However, in terms of mobile e-commerce, the services provided by suppliers cannot meet the needs of users. Therefore, Vietnam's mobile e-commerce still has a lot of room for development.
Only about 20% of local
commercial websites in Vietnam really cater to the needs of mobile phone users.
Frontier E-commerce Trends: Is "Headless E-commerce" suitable for your brand?
According to a recent Gartner report, "Headless
eCommerce" has become one of the most popular application technologies for
international brand owners. Nearly 79% of brands are considering, planning, or
have started to use headless or API-based e-commerce architecture.
Gartner Enterprise Brand Application Technology Deployment Plan
This article is long, you can browse the content of interest
in the following directories:
What is headless e-commerce?
Headless e-commerce VS traditional e-commerce, comparison of
advantages and disadvantages
Application value of headless e-commerce
What kind of company is suitable for headless e-commerce?
Headless eCommerce essentially refers to an e-commerce
development model in which the front-end and back-end are completely separated.
Compared with traditional eCommerce, headless eCommerce independently calls the front-end and back-end logic structure of the website through API. Consumer experience, multi-channel scalability, content maintenance and response speed, development difficulty and time cost have been significantly optimized.
At present, the brand founder is looking forward to
providing users with a unique, customized and integrated shopping experience,
and headless e-commerce has significantly eliminated the difficulty of
achieving the above goals.
Headless e-commerce development
Headless e-commerce VS traditional e-commerce, comparison of advantages and disadvantages:
Traditional e-commerce
Traditional e-commerce is more like a "large assembly
line factory", and related components must be run step by step in
accordance with a specific process. That is, in traditional e-commerce, the
front-end must call information from the back-end and feed it back to
consumers.
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| Headless Ecommerce Diagram |
In this case, front-end developers can only use the front-end
design and process framed by the solution. If they want to change the data or
experience, they need to change the database, code and front end. Headless
e-commerce does not need to modify the database, allowing direct custom
development.
Headless e-commerce
Headless e-commerce is more like a flexible, portable, and expandable tool integration package, "call it wherever you need it". Because headless e-commerce acts as an intermediary in the form of API, the front-end and back-end codes are no longer dependent on each other.
The
front-end can flexibly call several back-end modules, allowing faster customization
of the website and easily improving the consumer experience.
The most important thing is that in the headless e-commerce model, "API is a service", so it can cross any channel and device and handle the e-commerce process, including but not limited to the seamless link of the following channels:
- Official website
- Applet
- Native APP
- Smart and wearable devices (such as smart watches, order systems for vehicle dashboards)
- ERP and store order management systems, etc.
The main application scenarios of the headless e-commerce API are listed below:
Catalog data
The catalog data can be displayed in full or
incrementally using the catalog API, allowing external systems (such as mobile
devices or CMS) to create navigation and content structures.
Search and Navigation
The SOLR-based search and navigation
API provides search results and faceted query strings. The optimized path from
each search response can also be used for client integration.
Customer module
You can use the API in this module to
complete customer registration. Other functions such as address management are
also part of this module.
Product information
Detailed product information (including
the URL and detailed description of the image) is disclosed through API.
Customers can request information about promotions, product reviews, etc., and
can use a series of parameters to refine the information.
Shopping cart and checkout function
After the shopping session starts, the API can manage the user's shopping cart, including adding items, changing the quantity or deleting items from the shopping cart.
The API
can also manage shipping addresses, retrieve and set shipping modes, and add
customer payment information.
Orders
After placing an order, the order API allows
customers to access a list and detailed view of all placed orders.
Multi-channel
Different channels have very different user
interfaces and ordering procedures, but headless e-commerce can help integrate
functions such as "shopping cart", "order record" and
"payment processing" in a unified link.
For the company's internal organizational structure, relevant
personnel can also be empowered by headless e-commerce:
Back-end personnel
Customize and develop website functions
more easily without worrying about dragging down the front-end display.
Front-end staff
You can fully focus on providing highly
innovative content without worrying about back-end development.
Marketers
Even if they lack technical experience, they can
customize and adjust content at any time without relying on development
support.
Although headless e-commerce has its advantages, in order to
fully stimulate the full potential and functions of headless e-commerce,
companies must write a large number of custom APIs to obtain better client
performance.
What is the application value of headless e-commerce?
Quicker
Contemporary consumers look forward to a novel, fashionable, fast and convenient, and seamlessly integrated e-commerce shopping experience.
With the rapid change of consumer demand, this puts forward higher requirements
for back-end development and rapid mapping to the front-end.
The framework of separation of front and back ends of
headless e-commerce allows brands to update the consumer-oriented "content
layer" without disrupting the "business infrastructure". Also, it allows only certain parts of the system to be delivered without affecting core
business functions.
For example, your marketing team can initiate new promotions
or innovative UI experiences without having to rely on developers and complete
system re-configurations, and without testing all the core logic of the backend.
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| Product Parcel Delivery |
For another example, in terms of deploying new user interfaces or functions, headless e-commerce allows your team members to handle multiple deployments in parallel at the same time, so your project efficiency becomes more flexible and efficient.
More personality
Experimentation and innovation are one of the keys to the success of brand e-commerce. The "e-commerce optimal solution" is obtained by testing consumers' feedback on different offers and promotions, as well as their responses to page and content changes.
The front and back ends are separated and the test modules run independently. Headless e-commerce will not slow down the website speed by running multiple "A/B tests" on the website.
Easy to customize
The front and back ends are separated, you are free to add
(or buy) different components and functions, and your website is no longer a
"package" transaction. You can work closely with the business team to
determine which integration is most suitable for your business, and do "addition
and subtraction" as you like.
Generally, companies that choose headless e-commerce
solutions are those who pursue a highly customized platform. The headless
e-commerce platform allows you to easily integrate with other third-party
services.
Multi-channel
Through the flexible integration and invocation of API,
headless e-commerce can be adapted to any mainstream channels and systems.
If a company is committed to deploying a multi-channel strategy, such as integrating multiple device ports (desktop, mobile, tablet), mobile PWA e-commerce, native APP (IOS/Android), WeChat H5 and applets, OMS, CRM and ERP, etc., the headless e-commerce architecture can perfectly fulfill your appeal. This is also explained in the following chapters.
What kind of company is suitable for headless e-commerce?
Headless e-commerce is suitable for any type of company. Whether SMEs or multinational companies, as the digital landscape becomes more complex, companies will inevitably expand in multiple channels and even in multiple regions over time.
The "application service architecture" of
headless e-commerce can bring more possibilities for the company's flexible
expansion and structure optimization.
Generally, headless e-commerce better meets the needs of the following companies:
- Usher in fast-growing small and medium-sized companies
- Large companies with multiple subsidiaries, brands or departments in the portfolio
- Companies with complex or unique business rules and ordering processes
- Companies that need to integrate multiple independent systems with brand e-commerce
- Companies with advanced CMS management needs, and companies with rapid changes in content
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